Clinical Professor of International Business Roberto García introduces the first speakerat the Doing Business in Latin America conference.
By Guillermo Kalen, MBA ‘17
Every year, the Institute for Global Organizational Effectiveness (IGOE) and the Latin MBA Association organize an event focused on Latin America. This year we had a conference titled “Doing Business in Latin America," which dealt with the importance of Latin America and the US economy and how to position yourself for a career in the region.
Roberto García, clinical professor of International Business and a member of the Management and Entrepreneurship department at Kelley, opened the event with a very special introduction: Jose Eduardo Claro, a Kelley alum who was a member of the first GLOBASE project, one in which García himself participated, has become a successful program within the business school that helps Kelley form and strengthen its relationships around the world.
Claro, a current Embraco/Whirlpool manager in Brazil, focused his presentation on solving two main questions: What is the importance of Latin America for corporate America? Will Latin American remain important for the US? Jose was able to not only to demonstrate the impact of Latin America on the U.S. economy, but also the opportunities American businesses have in the region through a presentation filled with useful and relevant statistics. For example, Walmart in the U.S. has one store for every 65,000 people, while Latin America only has one store for every 320,000 people. Another great example was Netflix. It has a current household penetration of 36% in the U.S., but only 0.9% in Latin America. He ended his presentation by sharing that there are some roadblocks in the region, but there is also opportunities.