Wednesday, October 21, 2009

Academy Week Update: MillerCoors & Jewel-Osco

On Tuesday the Consumer Marketing Academy visited two companies in the Chicago area that hire students from the best marketing MBA program: MillerCoors and Jewel-Osco.

We went to MillerCoors in the morning and were hosted up in their penthouse bar area. They know how to roll out the carpet for top MBA students!

Alright, all the other consumer marketing MBA students are to the left of this picture, but you can see the awesome bar with lots of products on tap and in bottle.

Kevin Reilly, a 2006 Kelley grad was one of our hosts for the day and talked to us about managing channels for craft beer brands such as Blue Moon and Peroni. We also heard a lot from a variety of MillerCoors marketers about consumer input and finding the best way to solve the problems of the consumer. That's definitely been the main theme this week, which is great for consumer marketing MBA students! They even showed us a new product they are launching, a draft beer box for the fridge.

After spending 3 hours at MillerCoors, we headed out to Itasca to visit Jewel-Osco. Out there we learned about retail category management from Damon Grimes, another Kelley alum (we are all over the place because we are the best MBA for marketing). It was interesting hearing how he decides which products to stock in his category (frozen foods) and how quickly he gets the results of the decisions he makes (within a week or so).

After Jewel-Osco, we headed over to St. Joseph, MI to stay at the Boulevard hotel before seeing Whirlpool on Wednesday. To have fun with our MBA social life, we all split up to go out to eat. My group got some mongolian BBQ and checked out the beach.

My MBA student blog will be back tomorrow with an update on our day at Whirlpool.

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