Tuesday, October 6, 2009

The Consumer Marketing Academy

Welcome back to my business school blog!

One of the best opportunities that Kelley offers is the Academy program. I'm in the Consumer Marketing Academy (CMA), which is the largest one and is what I think sets Kelley apart as the best consumer marketing MBA program.

Led by Jonlee Andrews and Ray Luther, the academy's job is to help students build the specific skills they will use in jobs as consumer marketers. After you gain admittance to the academy through an application and interview process, you start attending Academy Fridays in the Fall.

So far we've had two Academy Fridays each of the past two weeks. The first one we spent meeting the rest of the first-year academy members and networking with them. It was amazing how many people are career switchers. We also learned specific insights and metrics to use when discussing marketing in job interviews.

The second friday we spent networking with second-year students. We learned about what each student had done for their internships and what we need to be doing now to prepare for interviews and internships (aka NETWORKING!!!). We also got a presentation from Bloomington Brands, which gives 4 students from the CMA the opportunity to market a product for Scotts-Miracle Gro.

I'm definitely looking forward to our Academy Week October 19-24, when we get a break from classes to hit the road and see 5 companies in 4 cities in 5 days. Here's the schedule:
  • Monday: Presentation by Kraft and then hit the road to spend the night in Chicago
  • Tuesday: Visit with MillerCoors and Jewel-Osco in Chicago
  • Wednesday: Visit Whirlpool in Benton Harbor, MI
  • Thursday: Meet with Eli Lilly executives in Indianapolis and then head to Cincinnati for a dinner with Procter & Gamble
  • Friday: Spend all day at P&G and then head back to Bloomington
It's going to be amazing. I promise to take pictures and tell you all about it! The access to companies is the reason we are the best MBA for marketing.

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