Monday, November 9, 2009

Hitting the road for a case competition

This weekend I had the pleasure of traveling to the great state of Minnesota to represent the Kelley School of Business at the 9th annual Elite Eight Case Competition. The competition features the best marketing MBA schools in the country and it was an honor to represent Kelley. The team consisted of five top MBA consumer marketing students, and we had a great time working together. Case competitions can be hard because typically each team only has 36 hours to work on a real life business problem, and we worked many long hours to finish our analysis and prepare the presentation. This year's case revolved around launching a consumer product for 3M.

While I am sad to report that the Kelley team did not place at the competition, there are some insights I thought I would share about how to successfully compete at a case competition and a picture of the team:

1. Always start by understanding the consumer.


2. Ensure that your recommendation is feasible in a give time period.


3. Presentation style matters! Leave time to practice.


4. Make sure to socialize with the top MBA students from the other schools- it is a great way to expand your network and understand what MBA student life is like at other schools!

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