One of the great things about the Kelley MBA program is that it offers students the opportunity to participate in independent study for credit. This allows students the chance to pursue their own interests. This semester I have been working on an eye tracking project in the Consumer Interface Lab with 5 other students who are pursuing their MBA in marketing management. The Consumer Interface Lab is a state-of-the-art facility that simulates virtual shopping trips to understand how shoppers make their decisions at-shelf.
For this project, we are working with a corporate sponsor to determine how product assortment and layout in the retail environment can drive sales. At the end of the study we will present our findings and analysis to the sponsor. The fact that we have this exposure to cutting edge technology sets our program apart from other top ranked MBA schools. It is really exciting to be involved in a project with real world implications and I know that the skills that I am learning about consumer research and shopper marketing will help prepare me for my future goals.