Friday, February 26, 2010

The Delicious Power of Research

A major part of Kelley's MBA Consumer Marketing academy, is our team projects. All of the CMA members were placed on a team of 4 or 5 students to do a "real life" marketing project for either General Mills, Eli Lilly, P&G, Toyota or Whirlpool. My team is working on a market expansion project for Whirlpool of the KitchenAid brand. Super exciting!

Being in the middle of Indiana doesn't put us at too much of a disadvantage though, we have amazing students from all over the world here that are happy to share their home country's cultures with us and on top of that Indiana University's Asian Culture Center is just down the street from the business school. Not all schools offering MBA can say that!

My fellow MBA Program Students and I decided to make a field trip out of the ACC's "What's Cooking?" series and learn more about Japanese cuisine and how to prepare sushi. It was a great experience and allowed for a lot of bonding over tons of sushi pieces (I seriously ate my weight in veggie rolls!) We didn't learn as much of the appliance market in Japan but got some great contacts to use in our future research.

Fun MBA student activities are abound here at Kelley, its always fun when you can have a "working" research dinner!

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