Tuesday, July 6, 2010

Consumer Marketing Students in China

The best MBA college students with our hosts at Lei Yun Shang Pharmaceutical Company, which makes Chinese herbal medicine.

I've been back for a few weeks now and am really busy with the second 7-weeks of classes and the CMA project, but wanted to update my MBA program blog with info about our company visits in China.

Our group was broken into two for visits: one group of MBA Finance and Supply Chain majors went to mostly manufacturing plants and some banks. The consumer marketing students went to visit consumer goods companies and learn about their marketing strategies in China.

We visited:
  • Procter & Gamble
  • Whirlpool
  • Johnson & Johnson
  • New Balance
  • Eli Lilly
  • Tesco
  • Lei Yun Shang
The visits were awesome for us as future marketers because we really got to see how global companies sell to the local consumer overseas. Everyone we visited was selling to the Chinese consumer, not using China as just a manufacturing hub. The enormous population has money now to spend and they want the best brands in the world. After we get our MBA degrees, we will have to work to take advantage of the opportunities in China.

More MBA marketing majors at P&G in Beijing














Posing for a picture with the best MBA students before we go on our New Balance shopping spree!

1 comment:

  1. China is growing so fast because they plan everything so good. If you want to do business in the field of the cosmetics you should to visit China and get cheap papers for sale because they have everything according to your requirements. I am so impressed the marketing field of the China.

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