Monday, February 21, 2011

Brand Management Projects in the Consumer Marketing Academy

As a part of our two year MBA program training in the Consumer Marketing Academy, my fellow first year CMA peers and I are working on brand management projects for real world clients. The companies we're working with throughout the second semester are: General Mills, Scotts, Whirlpool, and Target - a great mix of industry and project types!

In addition to the diversity of company projects we were offered, the projects provide a great depth of different business problems for us to solve. One of the projects focuses on analyzing a company's current struggling product line and having the students assess whether or not the line can be revived (and if so, how). A second project involves finding a unique way to target a new demographic customer segment, while another project involves evaluating the market for and implementing a customer loyalty program. The last project involves developing a global marketing strategy for a new product line. One of my classmates on this team will be lucky enough to go on a trip to China to present the team's recommendations!

For the rest of us not traveling to China, our final presentations with take place on Friday, April 8th - right before the admitted students' Experience Weekend starts. Admitted students coming for the weekend are invited to attend the final presentations, so we hope to see several in attendance!

The great training these projects are providing are a huge help for career switch MBA students like myself. As one of the best marketing MBA programs, Kelley provides a great combination of classroom and real-world marketing training to ensure Kelley students succeed in their internships and beyond.

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