Wednesday, March 23, 2011

Strategic Marketing MBA at work abroad

The GLOBASE program is definitely a reason that Kelley is a top ranked MBA college. Getting your MBA professional degree is about the experiential learning as much as the in-class learning. Ghana was no exception.

My GLOBASE Ghana team worked with Aid to Artisan's Ghana. For seven weeks prior to our arrival, we actively researched ATAG, the industry and business in Ghana. We gained further insight from our client's visit to IU. It became clear that a strategic marketing plan would be the most useful for them. It was really on the ground in Ghana that our work began.

We spent our days at their headquarters conducting research, and interviewing staff. It was great to finally put faces to names, and see in person the processes that we had been discussing. Our project focused on their business that creates custom, handmade high quality promotional items. In Ghana, we were able to walk through their facility and watch the products being made with our own eyes.

Over the 12 days we spent in Ghana, we put in long hours on our project. It was more than worth the effort. GLOBASE gave me exposure to consulting with an international client. But more than that, I truly believe we offered solutions that will help ATAG continue their mission of supporting local artisans. It was a great combination being international business and social entrepreneurship, and an experience that I will never forget!

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