Wednesday, March 28, 2012

Studying International Business in Brazil

By Meghan Ackerson
First-Year MBA, Consumer Marketing Academy
The Christ Redeemer Statue in Rio
One of the staples of the Kelley MBA for many students is an international business experience.  As a consumer marketing student, I’m fascinated by the explosive growth in emerging markets like Brazil, so I jumped at the opportunity to study and visit the country this semester.

What distinguishes the Kelley global experience from most other schools is that it’s 100% student-led.  Our four second-year leaders designed our entire KIPs curriculum and in-country itinerary.  We spent seven weeks learning about Brazil’s history, business environment, cultural intricacies and people from various professors, visiting executives, and our native language tutor, Sergio.

When we arrived in Sao Paulo, we experienced first-hand everything we’d learned about in class and much more.  The contrasts, the relationship-based business environment, the national pride, the warmth and hospitality of the people.  We visited some of the top companies in Brazil – Embraer, Volkswagen, Petrobras, Procter & Gamble, and many more.

The View from Corcovado Mountain
As we climbed to the peak of Corcovado Mountain in Rio de Janeiro and took in the view of one of the most beautiful settings in the world, it struck me how far this country has come in recent years.  I’m grateful to have experienced Brazil at this point in its history, and eager to see how the 2014 World Cup and 2016 Olympics propel Brazil’s position in the world.


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