Academy Week begins October 20. This intensive week immerses our first-year MBA students in the fundamentals of their focus industries, through alumni panels and group sessions, visits to leading companies in the field, and professional development enhancing activities. This week, our second-year MBA students will revisit last year's Academy Week, to give you an idea of what to expect.
Today Kyle Price, MBA'15, shares Academy Week highlights as a student in the Business Marketing Academy. Kelley is the only top business school to offer an extensive focus in B2B marketing—a big draw to recruiters such as 3M, Ecolab, GE, Cummins, and more. Students in the Business Marketing Academy gain insights into the marketing strategies and buying decisions of governments, nonprofits, institutions, and businesses.