Monday, October 13, 2014

Academy Week Preview: Business Marketing Academy

Academy Week begins October 20. This intensive week immerses our first-year MBA students in the fundamentals of their focus industries, through alumni panels and group sessions, visits to leading companies in the field, and professional development enhancing activities. This week, our second-year MBA students will revisit last year's Academy Week, to give you an idea of what to expect.

Today Kyle Price, MBA'15, shares Academy Week highlights as a student in the Business Marketing Academy. Kelley is the only top business school to offer an extensive focus in B2B marketing—a big draw to recruiters such as 3M, Ecolab, GE, Cummins, and more. Students in the Business Marketing Academy gain insights into the marketing strategies and buying decisions of governments, nonprofits, institutions, and businesses.

Which companies did you visit during Academy Week?

Dupont, Dow Agro, Eli Lilly, 3M, Ecolab, Valkre, and Cummins

What was your favorite company?  Why?

My favorite was 3M. We visited the 3M Innovation Center where we had the opportunity to get a hands on experience with their products.  It was really cool to see all of the different markets that 3M’s products serve. The day ended with an exciting case competition that had teams making recommendations on where 3M should invest in the solar panel value chain.

How did Academy Week enhance your career?

Academy Week allowed me to build a strong network of Kelleys across several different companies and gain a stronger understanding of the kind of company I want to work for.

What was the most fun part about Academy Week?

One evening in Minneapolis we had a happy hour with Kelley alums.  It was at this happy hour, and the after party, where we bonded as an Academy.  Since that night we’ve hung out more outside of class and really take a lot of pride in being a part of the Business Marketing Academy. I also enjoyed stepping out of the core for a week and getting back into the working world a bit.


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